Superhera was born out of a love for sports, performance, and the belief that every female athlete deserves gear that empowers rather than restricts. As a woman-owned and run fit tech company, our mission is to revolutionize how female athletes find their perfect fit by giving them a voice in an industry that has ignored their needs for too long.

Hi, I'm Marina Paul – an All-American, Final Four recipient, and 3x Women's Soccer Team Captain at Georgetown University. For two decades, I wore sportswear built for men that impacted my performance, health, and fueled eating disorders and body image issues throughout college.

I'm not alone. 71% of female athletes say sportswear fit needs to change. 39% restrict food intake to fit better in their gear. 43% believe their body needs to change to fit their sportswear.

My frustration led me to write Becoming a Superhero in 2021, interviewing extraordinary women like Ms. Valorie Kondos Field and Koma Gandy. As Miss Val told me, "Superheroes not only win championships, but they lift everyone else up beyond whatever they could've ever imagined." That's when I realized what female athletes truly need: freedom to perform.

Our journey began in 2023 with real-world testing soccer shorts, then expanding to team uniforms in 2024. As we worked with more teams, we learned that sizing was outdated – the industry was still using standards that didn't reflect female athletes' bodies.

In May 2025, we launched our predictive technology that maps each athlete to their best-fitting size. We take your measurements and map you to your best fit in available gear. Your data joins thousands of other female athletes to inform custom sizes by body and sport. We work with apparel brands, using your anonymized data, to create gear that actually fits.

When you speak, brands finally implement your feedback. This is how we change sportswear forever.

We hope you find freedom in Superhera.

xx—Marina